Lee's three new upsells: preview
Not in the funnel yet. Built 5 Nov from Lee's zip (BR-final-upsell-pages). Each piece has two versions: Lee's, untouched, and an on-brand version with the same design and as much of his copy as we could keep.
Order form ($27 + two bumps) → The Complete System, $97 → if they say no: NEW popup, one section for $27
→ NEW Gear Discount Vault, $47 → NEW The Blackout Wire, $17/month → Confirmation
1. Course downsell popup ($27, one section)
| Changed | Why |
|---|
| "Complete Walkthrough" / "watch someone walk you through it" became "all 7 Water and Toilets episodes of The Complete System" | In the course's own Welcome episode, Lee says filmed walkthroughs are "coming". They don't exist yet. Calling the section a walkthrough sells something that isn't made. Saying the episode count tells them exactly what they get. |
| Emoji icons became the section's number (2, 3, 4, 5, 6) | Emoji look different on every phone, and nothing else in the brand uses them. The numbers match the Command Sheet and the gold numbers in the course videos. |
| Sections in sheet order (Medicines is 4, Food is 5) | So the numbers run in order. |
2. Gear Discount Vault ($47, one-time)
| Changed | Why |
|---|
| "Secret" removed throughout (headline, card, button) | The brand's rule is quiet, not loud. To this buyer "secret codes" reads like the scam ads they've learned to block. |
| "Can save you hundreds of dollars" removed | Not backed by any code we hold. Lee's own notes on the page (r13) say no dollar figures. |
| "Exclusive member discounts" under every tile removed | The same three words nine times added nothing. |
| Brand names kept | Lee says all are coming. The page can only go live once the codes are actually in hand, and any brand without a code comes off. |
3. The Blackout Wire ($17/month)
Kept as Lee locked it: the headline and the four section names.
| Changed | Why |
|---|
| "You know where your water shutoff is... That was the hardest part" became "Over the next few days you fill it in" | They bought two minutes ago. They haven't filled in anything yet. |
| "Cancel with one click in your member dashboard" became "cancel by emailing info@blackoutreadyplan.com" | No cancel button in the member area has been built or tested. A cancellation promise on a subscription has to be true, or it turns into chargebacks. |
| "We track whether your regional power company is falling behind and racking up state penalties" became what utilities and regulators have published about storm readiness | One national email can't rate every buyer's utility each month. "Your" power company promises something personal that nobody can deliver. |
| "Rate increases", "40-page filings", "coolest", "brilliant", "never get caught off guard", "knowing your family is covered" toned down or removed | Unsourced numbers, or outcome promises. The brand never promises safety. |
Still needed from Lee before these go live
Popup: should the 60-day guarantee be shown on it? (It's on every other product.)
Vault: the codes and links themselves, and the paid-link disclosure inside the vault.
Wire: who writes each issue, when a buyer gets their first one (straight away, or on the 1st), the price ($17, or the $14 from the 20 Oct email), and how "billed every 30 days" lines up with "delivered on the 1st" (they drift apart over a year). Also: who answers cancellation emails, and how fast the next charge stops.